PANTONE 18-1750 Viva Magenta – Colour of the year 2023

Pantone’s Colour of the Year, Viva Magenta 18-1750, vibrates with vim and vigour


Recently we saw Pantone release their colour of the year 2023 as PANTONE 18-1750 Viva Magenta

Pantone describe this years choice;

“It is a shade rooted in nature descending from the red family and expressive of a new signal of strength. Viva Magenta is brave and fearless, and a pulsating colour whose exuberance promotes a joyous and optimistic celebration, writing a new narrative.

This year’s Colour of the Year is powerful and empowering. It is a new animated red that revels in pure joy, encouraging experimentation and self-expression without restraint, an electrifying, and a boundary less shade that is manifesting as a stand-out statement. PANTONE 18-1750 Viva Magenta welcomes anyone and everyone with the same verve for life and rebellious spirit. It is a colour that is audacious, full of wit and inclusive of all”

Pro-Stretch and Pantone colour of the year 2023

Here at Pro-stretch we understand the importance of the use of colour, and we love to keep ahead of the game.  We constantly research fashion trends for our developments, and innovations.

Pantone references feature in many of our developments. Most of our brands and their developers, refer to Pantone references and colour standards and we then submit the relative Pantone colour swatch, so everyone has the same colour to refer to.

Many of our brand development teams take influence for their seasonal ranges with the colours that Pantone recommend, so it is important that Pro-Stretch can offer complementing trims and labels.

Along with our Asian factories we work together to produce a range of innovative trims and labels to present to our customers.


Not only do we develop for specific brand requirements, but we also create generic catalogue samples for inspiration. These can then be developed further for specific project use, if required by the developers, check out our catalogue pages for inspiration.



These are often colourful, innovative designs that wouldn’t fit the guidelines for brands, but would suit a more generic project.

Pro-Stretch can supply many products and various qualities to match your Trend directions and artwork designs, all at competitive prices.


Contact our friendly UK based development team to discuss your needs, and see how we can support you.


Phone: +44 (0)1260 291691


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